Ai

2 articles

AI constructs walking a haute couture runway, blending technology and high fashion with a discerning audience watching.

AI's mixed impact on haute couture's creative process

Gucci, a titan of Italian craftsmanship, recently faced public scorn for using AI-generated images to promote its Milan Fashion Week show.

Maeve O'Connor·July 2, 2026

Robotic arms and human artisans collaborating on a detailed haute couture gown in a luxurious fashion atelier.

Atelier Visit

AI and robotics: Impact on haute couture craftsmanship

Gucci, a name deeply associated with 'creativity and Italian craftsmanship', faced widespread public criticism in 2026 for its promotional campaign ahead of Milan Fashion Week.

Rafael Castillo·June 7, 2026