Boutique Opening

2 articles

Chanel's new Palo Alto boutique, a symbol of luxury fashion's expansion into Silicon Valley, catering to the affluent tech industry.

Chanel Opens First Palo Alto Boutique Catering to Tech Wealth

Chanel will open its first stand-alone boutique in Palo Alto on Friday, a significant expansion into Silicon Valley's concentrated wealth, as reported by WWD .

Rafael Castillo·June 26, 2026

Exterior view of the new Veronica Beard boutique in Paris, showcasing its elegant storefront and window displays on a sunny Parisian street.

Art de Vivre

Veronica Beard To Open First Paris Boutique in Luxury Expansion

Despite a challenging global retail climate, Veronica Beard, a brand with over $350 million in annual sales, is making its boldest international move yet.

Maeve O'Connor·May 18, 2026