Chez La Modiste

Brand Controversy

1 article

Fashion designer Rio Uribe sketching new designs in a studio, symbolizing the relaunch of his 'Rio' brand with a focus on exclusivity and values.
The Runway

Rio Uribe to relaunch with 'Rio' brand in 2025 after controversy

In 2022, a commercially successful collaboration between Rio Uribe's 'Gypsy Sport' and Urban Outfitters abruptly ended, not due to sales, but controversy over the brand name, according to WWD .

Aylin Demir·June 15, 2026