The Runway
From Private Salon to Global Spectacle: How the Haute Couture Show Was Transformed
The haute couture show has evolved from an intimate private sales meeting into a global cultural spectacle, adapting its purpose, audience, and exclusivity mechanisms across distinct historical eras. This transformation reflects changing media landscapes and market dynamics, shifting from direct sales to aspirational branding.
Élise Dubois·November 1, 2026
