Business Strategy

2 articles

How Commercial Scent Marketing Can Help Businesses Create More Memorable Spaces

Commercial scent marketing enables businesses to create memorable customer experiences by integrating consistent, tailored fragrances into their physical spaces. This approach enhances atmosphere and brand identity, moving beyond visual elements to engage another dimension of sensory perception.

Sponsored by Aromaprox UK·October 5, 2026

Capsum and KKT Labs leaders shake hands, symbolizing the acquisition and enhanced U.S. product development capabilities in the beauty industry.

The Runway

Capsum acquires KKT Labs, boosting its U.S. product development capabilities

Krupa Koestline, founder of the product development firm KKT Labs, will now lead Capsum USA as CEO, following Capsum's acquisition of her company, according to WWD .

Aylin Demir·June 9, 2026