Chez La Modiste

Filip Ekvall

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Eoin Tonge, the new permanent CEO of Primark, and Filip Ekvall, the new Chief Commercial Officer, shake hands in a modern office setting.
The Runway

Primark Appoints Eoin Tonge as New Chief Executive Officer

Eoin Tonge, interim Chief Executive since March 2025, is now Primark's permanent CEO, a definitive move for the fast-fashion giant.

Aylin Demir·June 13, 2026