Chez La Modiste

Gucci

2 articles

Split screen showing a high-fashion Gucci fragrance campaign on one side and authentic Kayali fragrance unboxing by influencers on the other, highlighting social media engagement strategies.
Atelier Visit

Fragrance Brands Top Social Media Engagement

While Gucci's fragrance division dominated social media performance in May through structured paid campaigns, indie brands like Kayali cracked the top 10 purely through organic creator ecosystems.

Rafael Castillo·June 23, 2026
Robotic arms and human artisans collaborating on a detailed haute couture gown in a luxurious fashion atelier.
Atelier Visit

AI and robotics: Impact on haute couture craftsmanship

Gucci, a name deeply associated with 'creativity and Italian craftsmanship', faced widespread public criticism in 2026 for its promotional campaign ahead of Milan Fashion Week.

Rafael Castillo·June 7, 2026