Beauty & Fragrance
Hix Perfume Market: Why Three Research Firms Can't Agree on Its Size
The global hair perfume market faces significant valuation discrepancies among research firms, with 2025 estimates ranging from USD 0.47 billion to USD 13.3 billion. Despite this, consensus exists on key growth drivers: premiumization, multifunctional formulas, and social media influence.
Élise Dubois·May 14, 2026
