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Exterior view of the Momotaro Jeans Paris pop-up showroom, showcasing traditional Japanese cypress timber framing in the Marais district.
The Runway

Momotaro Jeans Opens Paris Pop-Up Showroom

In a quiet corner of Paris's Marais district, traditional Japanese cypress timber-framing, assembled by local artisans, now houses Momotaro Jeans' first European retail experiment.

Aylin Demir·June 23, 2026
A stylish Parisian boutique window displaying a curated collection of Japanese fashion and personal care items, showcasing the 'Tokyo Sense' pop-up event.
The Runway

Paris pop-up event features curated 'Tokyo Sense'

In a Parisian storefront, 29 mostly under-the-radar Japanese brands, offering items from 4-euro personal care to 800-euro fashion, now present a curated 'Tokyo Sense.

Aylin Demir·June 14, 2026