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Split screen showing a high-fashion Gucci fragrance campaign on one side and authentic Kayali fragrance unboxing by influencers on the other, highlighting social media engagement strategies.
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Fragrance Brands Top Social Media Engagement

While Gucci's fragrance division dominated social media performance in May through structured paid campaigns, indie brands like Kayali cracked the top 10 purely through organic creator ecosystems.

Rafael Castillo·June 23, 2026