Tiktok

2 articles

A creative blend of historical haute couture fashion and modern social media interfaces, illustrating the renewed popularity of heritage brands.

Historical Fashion Houses' Renewed Popularity Driven by Social Media

In 2022, TikTok fashion content featuring 'vintage' or 'archive' pieces amassed over 5 billion views, revealing a digital generation's unexpected obsession with fashion history, per the TikTok Trends

Élise Dubois·August 9, 2026

Diverse Gen Z individuals joyfully engaging with TikTok on their phones, surrounded by luxury fragrances, highlighting the platform's impact on beauty sales.

Beauty & Fragrance

Gen Z's Luxury Fragrance Obsession Fuels TikTok Sales Boom

Sol de Janeiro, once a vibrant whisper, now roars with over $1 billion in sales, a triumph born from TikTok's viral embrace.

Jenna Blackwood·June 4, 2026