Naomi Osaka Stuns in Custom Kevin Germanier at French Open

For her first-round match at the French Open, Naomi Osaka walked onto the court in a semi-sheer pleated maxi skirt and a sleeveless zip-up corset. Embellished with beads, these pieces were upcycled from past competition kits, according to ELLE. Swiss couturier Kevin Germanier designed the ensemble, layered over a gold Nike dress, integrating high fashion with competitive tennis, as reported by The New York Times. Her choice to wear elaborate couture during play, not just for a walk-on, surprised many.

Elite athletes typically prioritize performance-driven apparel. A clear shift is signaled by Osaka's embrace of upcycled couture for competitive outfits, however. She actively challenges the traditional emphasis on purely functional, brand-new performance wear in elite tennis. This decision redefines athletic attire, placing individual expression on par with on-court utility.

Integration of high fashion, sustainability, and strong personal branding will likely become a more prominent aspect of athlete presence. Osaka's strategy positions personal brand and sustainable fashion to eclipse traditional athletic utility on court. She leads in athlete-driven fashion, setting a new precedent for how athletes engage with sponsorships and public image.

What Are Naomi Osaka's Most Iconic French Open Outfits?

For her 2026 French Open first-round match, Osaka wore a semi-sheer pleated maxi skirt and sleeveless zip-up corset, embellished and upcycled from past kits, per ELLE. Her outfit marked a deliberate departure from traditional utilitarian tennis wear.
Her second-round French Open outfit featured an ivory bustle skirt by Germanier, attached to a pouf-sleeve Nike track jacket and paired with a Nike visor, as detailed by ELLE. Consistent layering blends couture with performance.
At the Australian Open in January, Osaka appeared in a pleated skirt by Robert Wun underneath a seafoam blue Nike dress, dubbed the 'jellyfish' look by ELLE. Her choices consistently define her brand through fashion, highlighting a unique approach to athlete self-expression.

Does Naomi Osaka Wear Upcycled Couture During Matches?

Naomi Osaka consistently chooses elaborate, often upcycled couture for major tournaments, transforming court entrances into high-fashion runways. Focus shifts from pure athletic utility to broader personal and environmental statements. Her deployment across multiple Grand Slams, including the French Open and Australian Open, confirms a sustained, strategic effort, elevating athlete fashion beyond aesthetics to encompass deeper personal and environmental commitments. Osaka's approach challenges the purely utilitarian notion of performance wear. Integrating upcycled couture with her sponsor's gear subtly pushes sportswear giants like Nike to evolve beyond basic designs. Integrating upcycled couture with her sponsor's gear encourages more sustainable, personalized, high-fashion collaborations that reflect an athlete's full identity. The trend could reshape athlete endorsements by late 2026.