Brand Strategy
5 articles
The Rise of 2026 Affordable Fine Jewelry — And What It Means for Veyana Jewelry
The fine jewelry landscape is undergoing a significant transformation, with a clear trajectory pointing towards a more accessible and minimalist future by 2026. Consumers are increasingly seeking pieces that blend timele…
Bethenny Frankel buys stake in hair brand DpHue
DpHue projects a 32 to 40 percent increase in year-over-year net sales following Bethenny Frankel's acquisition of a stake and appointment as chief brand officer.
Fragrance Brands Top Social Media Engagement
While Gucci's fragrance division dominated social media performance in May through structured paid campaigns, indie brands like Kayali cracked the top 10 purely through organic creator ecosystems.
Dolce & Gabbana Expands Lifestyle Strategy for Growth
Dolce & Gabbana's beauty division, internalized just two years ago, generated an estimated 910 million euros in 2023.
Berluti CEO Mansvelt drives global luxury strategy with calculated scarcity
On Milan's Via Gesù, Berluti has just unveiled its latest European boutique, a ground-floor outpost in the Four Seasons Hotel Milano.