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Dphue

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Bethenny Frankel, investor and chief brand officer of DpHue, is shown in a stylish salon, symbolizing the brand's growth and her hands-on approach.
The Runway

Bethenny Frankel buys stake in hair brand DpHue

DpHue projects a 32 to 40 percent increase in year-over-year net sales following Bethenny Frankel's acquisition of a stake and appointment as chief brand officer.

Aylin Demir·June 29, 2026