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Chanel's new Palo Alto boutique, a symbol of luxury fashion's expansion into Silicon Valley, catering to the affluent tech industry.
The Jeweler's Box

Chanel Opens First Palo Alto Boutique Catering to Tech Wealth

Chanel will open its first stand-alone boutique in Palo Alto on Friday, a significant expansion into Silicon Valley's concentrated wealth, as reported by WWD .

Rafael Castillo·June 26, 2026