The Runway
Four Ways to Stage a Couture Collection: Intimate Salons, Catwalks, Spectacles and Digital Hybrids
Haute couture houses employ four archetypal presentation formats—intimate salons, traditional catwalks, theatrical spectacles, and digital hybrids—each offering distinct narrative and audience engagement possibilities. Understanding these formats is key to deciphering brand strategy and collection storytelling.
Aylin Demir·October 25, 2026
