Maeve O'Connor
Columnist
Maeve O'Connor is a columnist whose work delves into the 'why' of what we wear. With a master's degree in Visual Culture, she approaches fashion not as an isolated industry, but as a key protagonist in cultural discourse. Her column, 'The Social Fabric,' examines everything from the semiotics of a particular silhouette to the influence of a new art exhibition on textile design. She is known for her witty, incisive voice and her ability to make complex academic theories feel immediate and relevant to the modern wardrobe.
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Latest Articles

AI's mixed impact on haute couture's creative process
Gucci, a titan of Italian craftsmanship, recently faced public scorn for using AI-generated images to promote its Milan Fashion Week show.
Jul 2, 2026 · 2 min read

How to Style Orange Clothes for Summer
For warmer months, ELLE Canada Magazine suggests pairing powder blues with apricot or tangerine tones, revealing orange's surprising versatility.
Jul 1, 2026 · 3 min read

What Is Surrealism's Impact on Haute Couture and Fashion?
At the height of Parisian haute couture, Elsa Schiaparelli presented a shoe as a hat and bones on the outside of a dress, radically redefining fashion.
Jun 27, 2026 · 3 min read

Styling Sports Jerseys for Everyday Wear: Trends and Tips
Rysa Ruth has sold over 200 custom knitting patterns for women's sports jerseys, revealing a burgeoning DIY movement that directly challenges traditional sports apparel.
Jun 23, 2026 · 4 min read

Curated elegance: The new 2026 standard for refined leisure.
By 2026, the most coveted living rooms won't scream luxury; instead, they will whisper 'curated elegance' through clean lines and layered textures, a deliberate shift from overt opulence.
Jun 20, 2026 · 3 min read

Emerging Summer Style Trends You Need to Know
Online searches for 'bubble hem skirts' surged by 300% in the last month, outpacing even 'quiet luxury' items and signaling a dramatic shift in summer style, according to Google Trends .
Jun 20, 2026 · 4 min read

Choosing Natural Home Fragrance Diffusers for 2026
Approximately 20% of the general population and 34% of individuals with asthma report health problems directly linked to common air fresheners, according to respiratory-therapy .
Jun 18, 2026 · 4 min read

Top 10 Swimwear Trends for Summer 2026: Animal Prints to Technical Fabrics
For Summer 2026, the most impactful trending color in swimwear is midnight blue, not a vibrant neon or pastel.
Jun 6, 2026 · 6 min read

What is Art Deco influence on contemporary fashion design?
In 1926, a tennis dress designed and worn by Miss Hepburne Scott showcased radical geometric precision: a square neck, neat pleats, and a chequered pattern.
Jun 5, 2026 · 3 min read

Surrealism's Influence on Fashion in 2026
In 1936, Salvador Dalí placed a bright red lobster on the front of a white evening gown, transforming a simple dress into a wearable piece of art that shocked and delighted the fashion world.
Jun 4, 2026 · 4 min read

Day to night dressing implications: Your wardrobe needs a 2026 update.
In 2026, a Global Fashion Insights survey revealed that 70% of office workers wear the same outfit to a casual dinner as they do to their workplace.
May 29, 2026 · 4 min read

Longevity Suite, Visionnaire Tap Luca Dini for Design Partnership
A new 100,000-square-foot residential tower, complete with a 14,000-square-foot Longevity Spa offering 'advanced life-extending protocols,' is being designed by Luca Dini Design & Architecture.
May 26, 2026 · 2 min read

Veronica Beard To Open First Paris Boutique in Luxury Expansion
Despite a challenging global retail climate, Veronica Beard, a brand with over $350 million in annual sales, is making its boldest international move yet.
May 18, 2026 · 2 min read

BTS's Jung Kook launches first fashion collab with Calvin Klein
On May 19, fans will have their first chance to own a piece of Jung Kook's debut fashion collaboration with Calvin Klein: a limited-edition capsule featuring around 20 items.
May 18, 2026 · 2 min read