The defining men's jewelry story of the 2026 awards season is not a ring, a chain, or a watch, but the brooch. At the Golden Globes in January, the jewel that once read as a quiet lapel accent became the loudest statement on the men's carpet, and one house dominated the conversation: Boucheron, whose pieces appeared on at least two of the evening's most-discussed male looks. Who Wore What Jewels' account of the men's jewelry at the ceremony reads, in places, like a brooch catalogue—one in which scale, pavé work, and deliberate layering replaced the understated stud as the default male jewel. At the Met Gala 2026, men’s brooches also took center stage, with pieces from archival legends like Tiffany & Co. and Cartier, as well as bespoke designs from DIDRIS and Elsa Jin, proving that jewelry is a centerpiece of the modern gentleman’s wardrobe. The level of gemology and craftsmanship on display, including 50-carat diamond foliage and heritage emeralds, was a masterclass for the jewelry world.
Key Styles and Celebrity Spotlights from the 2026 Golden Globes
The clearest expression of the trend's direction came from the star of Severance—widely known as Adam Scott, though the report identifies him only by his role—who wore Boucheron's Plume de Paon XL brooch. The account's verdict on the piece was blunt: "Subtlety was never the goal. Bigger is better and we stand by it." The "XL" designation is doing honest work here; this is a brooch conceived as a focal point rather than an accent, and its wearer treated it as such.
A second Boucheron appearance pushed the trend toward a different register. A Hacks co-creator wore the house's diamond-pavé Roseau brooch, from the Histoire de Style, Untamed Nature High Jewelry collection—a piece whose pavé surface and botanical motif the same report framed as "proof that a single, well-placed brooch can do all the talking." Where the Plume de Paon argues for size, the Roseau argues for density: an uninterrupted field of set stones doing the visual work.
Benny Blanco, identified in the account as Benny Gomez, offered the evening's most elaborate styling lesson. His Chanel diamond brooch—reported as a coordinated match with Selena Gomez's own Chanel look—was layered with a Neil Lane Couture necklace and bracelets set with vintage diamonds, plus silver Eriness rings and a Jacob & Co. Boutique watch in 18k white gold iced with 23.26 carats of Ashoka-cut diamonds. Even the watch dial joined in, set with 6.66 carats of vivid blue sapphires framed by diamonds. The brooch here is not a solitary statement but the anchor of a layered composition.
The Rock took a suite-based approach, bringing what the report describes as "all the Chopard to the Golden Globes": pinkie ring, brooch, and 29 carats of ice under the cuff on a watch so rare that only eight exist. Not every man went the brooch route—musician Omar Apollo's Swarovski moment ran from a custom necklace and Millenia pendant to ear cuffs, studs, and rings, sparkle "head to fingers"—but the brooch contingent was the evening's through-line.
The trend also has a visible prehistory. Industry outlet The Plumb Club, writing from the jewelry trade's perspective, had already catalogued the rise of what it calls "whimsical garden brooches": intricate floral or bird designs in platinum, adorned with diamonds and colored gemstones, worn by Jeremy Allen White and John Krasinski. That reporting predates the 2026 season, which means the Golden Globes looks less like a sudden novelty than the arrival point of a style that has been building through prior awards cycles.
Red Carpet Brooch Style Guide: 2026 Edition
Sorting the named 2026 Golden Globes pieces—and the industry reporting that preceded them—by their described characteristics yields four distinct approaches. The table below categorizes each observed brooch by scale, setting, motif, and styling, and attaches it to its wearer and house.
| Style Category | Description | Celebrity Example | Jewelry House |
|---|---|---|---|
| Oversized Statement | XL scale as a deliberate focal point; per the event account, "Subtlety was never the goal." | The Severance star (widely identified as Adam Scott), 2026 Golden Globes | Boucheron (Plume de Paon XL) |
| Pavé Sparkle | Diamond-pavé setting with a botanical motif, from a nature-themed high-jewelry collection. | A Hacks co-creator, 2026 Golden Globes | Boucheron (Roseau, Histoire de Style Untamed Nature) |
| Whimsical Nature | Floral or bird designs in platinum with diamonds and colored gemstones. | Jeremy Allen White and John Krasinski, per industry reporting that predates the 2026 season | Not specified in the reporting |
| Layered Styling (a styling choice, not a brooch type) | A single brooch worn layered with a necklace and bracelets as part of a full composition. | Benny Blanco, 2026 Golden Globes | Chanel (brooch); Neil Lane Couture (necklace) |
| Suite Accent | A brooch worn as one element of a coordinated set of jewels. | The Rock, 2026 Golden Globes | Chopard (brooch, pinkie ring, watch) |
Read together, the categories show the trend's range: a man can argue for size, as the Severance star did; for pavé density, as the Hacks co-creator did; for motif and wit, in the garden-brooch mode White and Krasinski established; or for integration, layering a brooch into a broader jeweled ensemble the way Blanco did. What unifies them is that none of these pieces is trying to disappear.
High-Jewelry Houses Driving the Trend
Boucheron's position at the trend's center is a matter of arithmetic as much as aesthetics: two distinct brooches from two distinct collections—the Plume de Paon XL and the pavé Roseau from Untamed Nature—on two high-profile male wearers at a single ceremony. That is not a stylist's one-off; it is a house placing its high-jewelry brooch inventory in front of the men's carpet, and having it photographed twice.
Chopard's contribution runs through The Rock's full suite, where the brooch sits alongside a pinkie ring and a 29-carat watch of which only eight exist. Chanel's diamond brooch on Blanco—coordinated, the report notes, with Selena Gomez's Chanel moment—shows the trend reaching into couple-styling territory. Around the margins sit the supporting specialists: Neil Lane's vintage-diamond couture necklace, Eriness's silver rings, Jacob & Co.'s sapphire-dialed watch, and Swarovski's head-to-finger sparkle on Omar Apollo.
The Plumb Club's industry framing explains why houses are investing here. Its reporting positions platinum-set brooches as pieces whose craftsmanship "retains their brilliance and beauty over time," and, more pointedly, as "an ideal choice for those looking to challenge traditional notions of masculinity." That is the commercial thesis underneath the red carpet imagery: the brooch is the entry point through which high jewelry extends its men's market, because it reframes a historically feminine-coded jewel as a vehicle for personal expression rather than obligation.
The 2026 Golden Globes evidence bears that thesis out. The men wearing brooches were not wearing them ironically or apologetically; they were wearing XL feathers, pavé botanicals, and layered diamond compositions as the most deliberate jewels on their bodies. The houses, in turn, were not lending men leftover archive pieces but placing named high-jewelry collections—Untamed Nature among them—directly into the men's conversation.
The Brooch's Enduring Statement: A Shift in Men's Red Carpet Fashion
The decision this evidence supports: men's brooches have solidified their position as a significant and evolving trend in high fashion on the red carpet, moving beyond a fleeting accessory to a core element of personal expression. The 2026 Golden Globes supplied named pieces from Boucheron, Chanel, and Chopard, worn with intent, across at least four distinct stylistic approaches.
The measurable indicator to watch is the continued presence and diversification of brooch styles on male celebrities at major awards ceremonies and fashion events. The season's remaining ceremonies will show whether the Plume de Paon's oversized-statement mode, the Roseau's pavé mode, or Blanco's layered approach sets the template that other houses—and other leading men—follow.
